If Antonio Banderas can sell sinus medication, why can't Captain Olimar sell herbicide? Maybe he can. Video games have been used to sell a wide variety of non-game related merchandise, but have our iconic protagonists ever been spokespersons? If not, then Nathan Drake is changing videogames again, and this time he is doing it was sandwiches. This week on the EXP Podcast, we discuss the fourth-wall breaking personification of Nathan Drake, how it reflects the status of games cultures and narratives, and the ethical concerns about connecting game content with real world consumption. We encourage to watch, and the re-watch, the Uncharted 3 Subway commercial embedded below, and then leave your thoughts in the comments section.
Some discussion starters:
- Does this ad campaign water down Uncharted 3's story?
- Do you think this type of marketing will weave its way throughout videogames more often?
- Did you already buy Subway before even listening to this episode?
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- Run time: 32 min 58 sec
- Music provided by Brad Sucks